The brand Gillette, famous for their men’s shaving products, has recently caused controversy because of their new advertisement which addresses the MeToo movement, toxic masculinity sexual harassment, and bullying. The new ad uses the same tagline which the company has been using for the last thirty years – “The best a man can get.” However, this time, it took on a completely new vision that got some of Gillette’s customers angry and confused, as some people have called out the brand for “insulting their user base.”
The brand released a commercial addressing the issues that have been discussed openly in recent years. The advertisement has almost 600,000 dislikes compared to 223,000 likes on its official Youtube video. People are denouncing Gillette’s products with their comments, and many wonder whether using feminism as a marketing strategy has gone too far.
Then it goes on to show Terry Crews, who is known to have experienced sexual assault, saying that “men need to hold other men accountable.” The advertisement then takes a different turn and depicts men standing up to inappropriate behavior. The voice-over continues: “To say the right thing, to act the right way. Some already are – in ways big and small. But ‘some’ is not enough. Because the boys watching today will be the men of tomorrow.”
More info: Gilette
Watch the ad that has caused so much controversy and has already received almost 600k dislikes:
Some public personas took it to Twitter to express their disapproval – some in the form of jokes:
It is worth mentioning, however, that Ricky Gervais later added, that he wasn’t opposed to the ad itself, but instead just made an innocent joke.
Still, some people were downright angry:
Piers Morgan shared his views as well, which has angered some people
Those who are opposed to bashing and boycotting Gillette, say that those offended by the ad are ‘part of the problem’
In case you feel a little lost, somebody asked on Reddit “Why are people mad about the Gillette ad?” and here are some answers
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